Element C
In this part of the design process, the people who would be buying the product are identified and the possible manufactures are identified as well as the possible locations to buy the product. Design criteria is stated to develop what standards should be met, and what the constraints are. This is done in order to make an effective product to fit with the market it will be sold in and solve the problem that it is being developed for.
Stakeholders
Buyers: People who have trouble focusing on work, parents of children and young adults who have attention disorders, and schools
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Users: People who have trouble focusing on work or school
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Sellers: (all online) Amazon, Walmart, Target, Costco and other online retailers
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Manufactures: Toy companies (hasbro), technology companies (Lawter inc)
Explanation
The target consumers are primarily people who have trouble focusing on work and/or school. According to Udemy's survey, nearly 3 out of 4 workers (70 percent) admit they feel distracted when they're on the job, with 16 percent asserting that they're almost always distracted.(2) Additionally, 20% of these individuals use music, meditation, or other relaxation techniques to help improve performance and focus in a work environment (like a fidget toy).(3) People use focus improving/enhancing products to aid in the production, quality, and productivity of work. According to Julie Schweitzer’s study of do people with ADHD focus more when using a fidget toy than people without. Her findings conclude that the ADHD group moved significantly more than the (control group) during the trial and that movement with a fidget caused them to get more answers correct than the control group.(4)
Locations for Marketing/Sales
Design Criteria Survey
Data/ Question & Analysis
Stakeholders were asked a baseline question determining if they have trouble focusing. This is used to help divide them into attention disorder and non-attention disorder. 85.4% of survey respondents have stated that they struggle with focusing on schoolwork.
Stakeholders were asked how important specific aspects and requirements were to them specifically. This data is used to help narrow down the specific necessities of a product that may be created to help aid in improving and/or preventing attention disorders. 61% of survey respondents report that safety is a necessity to have.
Stakeholders were asked if they personally liked a product utilizing electrical components. This data proves how many individuals prefer to utilize a product with electrical components in it.
Stakeholders were asked if the product met all the standards that they answered above would they buy the product. 5% said they would do anything to get it, 22.9% said they would really want it, 15.7% said they would want it a little bit, 42.1% said they would probably buy it, 11.4% said they would not buy it but might use it if they were given one, 1.4% said they would not want it at all.
Stakeholders were asked if the product was high end, “Would you be willing to spend more on it?” This was to find out if making our product being high end would better suit the customer’s wants and 59.3% of stakeholders said no and 40.7% said they would want it more if it was cost effective and not outrageously high end.
Stakeholders that do not struggle with attention problems were asked a hypothetical question to gain all data. They were asked if they did struggle with attention problems and how it would affect them and 83.3% of responses said it would affect them negatively and 16.7% said it would not affect them.
Stakeholders that do not struggle with attention problems were asked if the product was a high end product like apple or microsoft if they would be more willing to buy it to gather whether people would get something just because of a logo. 83.3% of the stakeholders said they would want the product if it was high end and 16.7% said they would not.
Conclusion
Utilizing concerns of previous attention disorder products and word of mouth, the design criteria was identified to create a successful product. These specific criterias were then put into a question format (survey) and then sent out to stakeholders for input and opinions. The data provided by stakeholders found that the stakeholders wanted a product that was able to help them concentrate, not cause distractions, somewhat portable, somewhat durable, extremely safe to use, somewhat reparable, and very easy to use. The stakeholders also determined that the final product should not be expensive, but that they are willing to spend a little bit of money on the fidget toy.